What does it take to build & evolve a digital workplace serving over 240,000 employees
across 35+ uniquely iconic brands?
This is the journey of how MyDisneyToday reimagined the employee experience by transforming a fragmented
intranet ecosystem—once spread across seven disconnected WordPress sites—into a unified, scalable platform that serves
every brand, everywhere. It’s a story of vision, collaboration, and digital innovation at scale.
The Team
- Tim: Product Owner
- Charles: Project Manager
- Lyn: Lead Analyst
- Sandy: Senior Analyst
- Mariliese: UX Researcher
- Amy: Design Manager
- Rachel (me!): Lead Designer
My Roles in depth
- Market Researcher
- Brand Advocate
- Product Designer
- Design Systme Builder & Manager
- Development Liaison
Additional shout out to those who came and went as the platform grew and evolved: Rich, Diana, Lily, & Troy ✨
Before MyDisneyToday
Disney’s internal employee intranet was originally built on WordPress—maintained as separate, standalone sites for just
a handful of brands (also referred to as “business units”). This fragmented approach created significant challenges such
as:
-
Disconnected experiences – Employees across brands had vastly different digital environments, leading to confusion and inefficiency.
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Inconsistent and duplicative messaging – Important updates were often repeated or missed due to lack of centralized communication.
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Unequal access to opportunities – The experience and available resources varied widely depending on your business unit or location.
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Limited scalability – The infrastructure could not support enterprise-wide growth or evolving business needs.
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Static, outdated content – Without dynamic features or fresh updates, the intranet quickly became stale and underutilized.
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Low employee engagement – A lack of personalization and functionality made it hard to attract or retain employees.
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No technical ownership – With third-party platforms controlling updates and fixes, we had limited ability to evolve or optimize the experience.
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Inconsistent design and poor UX – There was no unified design system, resulting in a clunky component structure and brand misalignment.
The Solution
With a pre-existing contract, ServiceNow offered MyDisneyToday a chance to serve all employees under one roof and gave
our team the ability to custom build the entire experience. This extended many benefits, such as:
-
Refactoring navigation – preliminary research suggested side navigation as employees’ preferred method of travel.
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Incorporating a core design system – initially built and maintained in Sketch, we created a foundation. I migrated this system to Figma shortly after
launch.
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Targeting the experience – to accommodate brands and locations, we created a hierarchy that targeted the experience. For instance, a Disney+
employee in New York has different needs compared to a Hulu employee in Santa Monica when it comes to news, events, and
resources.
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Autonomy and ownership – moving to a completely customized platform gave us the ability to address fixes and enhancements in two-week sprints.
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Empowering brand admins – alongside the employee experience, we designed and built an “admin” experience where content creators and brand
managers could publish content on their own.
Business Entity Configurations
The business admin portal was designed to empower Disney brands and businesses to intuitively manage their own
targeted
experiences from top navigation branding to footer links, side menus, and homepage widgets.
Custom Content Creation
Content pages and microsites give teams, departments, brands, and businesses across Disney a dynamic way to
spotlight
their work, share engaging content, and create interactive experiences that stand out.
Personalized Digi-desk
Employee resources were segregated and lacking. Finding resources, perks, and settings lived in different places on a variety of systems.
With MyDisneyToday, we could offer one place for everything while data fed into the interface on the backend.
Intelligent Automation
The MyDisney AI Assistant was piloted to support employees on their professional development journey offering
personalized guidance through network connections, learning opportunities, and even interview and resume prep.